With a stunning new website and a refreshed visual identity, Vintage Oats now conveys the personality and quality Ciara always envisioned. The professional photos added versatility and authenticity to her brand imagery, while the cohesive design tied everything together, making it easier than ever to attract and convert online customers.
Vintage Oats is a premium granola brand known for its wholesome ingredients and quality. Despite having a standout product, Ciara, the brand's founder, felt her online presence didn’t reflect the quality and personality of her granola. She was thriving at in-person markets but was hesitant to promote her brand online largely because she was embarrassed of her website.
Vintage Oats
Studio Photoshoot: We had a photoshoot featuring Ciara and her granola, capturing a variety of images that highlight the product's premium quality and the heart behind the brand.
Website Redesign: Crafted a beautiful, user-friendly website that showcases her products, tells her brand story, and provides an effortless shopping experience.
Expanded the Color Palette: We built upon her existing branding by introducing a fresh, cohesive color palette that included the orange her customers know and associate with her brand along with a complimentary colors to round out the visuals.
our approach
Ciara's goal was to create an online presence that matched the quality of her product—a website and visual identity she could be proud of. She wanted to elevate her brand with stunning imagery, a cohesive aesthetic, and a website that would allow her to confidently expand beyond local markets and into the digital space.
The Goal
vintage oats
ciara bennett
"Behind the scenes of a magical moment I had with SJ Rebrand Studio. Emotional….excited…..full of joy are the top 3 words I would use to explain my experience. We laughed, we created. For years I’ve tried to bring my vision to life and always felt like something was missing….she heard me and she executed!!!
This is just the beginning!! She is a top of the line website designer who I’ve been blessed to help me with my rebranding and website."
